Which of the following could lead to a higher 'Weighted Revenue Risk' for a customer?

Which of the following could lead to a higher 'Weighted Revenue Risk' for a customer?

• A. The customer has a long-term contract
• B. The customer shows signs of disengagement
• C. The customer has multiple active subscriptions
• D. The customer regularly provides feedback

Answer: (B)

A higher 'Weighted Revenue Risk' for a customer often indicates potential concerns regarding their engagement and commitment to the product or service. When a customer shows signs of disengagement, it signifies that they might not be fully utilizing or benefiting from the solution provided. This disengagement can lead to diminishing satisfaction and ultimately increase the risk that the customer may churn, thereby impacting future revenue. In contrast, a long-term contract typically represents a commitment that can stabilize revenue, while multiple active subscriptions might indicate a broader investment in a company’s products, thereby reducing risk. Regular feedback from customers is often a sign of engagement and interest in maintaining and improving their usage of the product, further decreasing the revenue risk. Therefore, the presence of disengagement is crucial as it directly correlates to the potential for future revenue loss, thereby leading to a higher 'Weighted Revenue Risk.'

A higher 'Weighted Revenue Risk' for a customer often indicates potential concerns regarding their engagement and commitment to the product or service. When a customer shows signs of disengagement, it signifies that they might not be fully utilizing or benefiting from the solution provided. This disengagement can lead to diminishing satisfaction and ultimately increase the risk that the customer may churn, thereby impacting future revenue.

In contrast, a long-term contract typically represents a commitment that can stabilize revenue, while multiple active subscriptions might indicate a broader investment in a company’s products, thereby reducing risk. Regular feedback from customers is often a sign of engagement and interest in maintaining and improving their usage of the product, further decreasing the revenue risk. Therefore, the presence of disengagement is crucial as it directly correlates to the potential for future revenue loss, thereby leading to a higher 'Weighted Revenue Risk.'